Sonatype Product Logo Redesign
In 2023, Sonatype needed to update the naming convention of their product suite in order to streamline their product offerings and pave the way for new, additional products down the line. In conjunction with the name change, I redesigned the logo suite to solve for several issues that had become apparent with the original logo set.
The updated logo set solved for several issues:
- Products were often viewed together. The old logos were very hard to tell apart when viewed together on a slide or as part of a schematic or graphic. The hexagon base was maintained to call back to Sonatype’s corporate logo, but the marks for the individual products were updated to be more distinct and playful. They uniquely but subtly reference what each product does, and no longer rely primarily on color to differentiate.
- Adding “Sonatype” to logos put the corporate brand front and center, helping to avoid brand confusion.
- Allowing the icon shape to reference a hexagon shape, without always strictly adhering, allows for better scalability when new products are introduced.
- An “add on” logo was introduced, to help make clear which products are flagship vs smaller or more niche offerings.
