State of the Software Supply Chain Report

The Story

As Creative Director, I led the design, UX, and project management of the digital report. I built internal consensus around the shift to a fully interactive format, supported the strategy with competitive research, and collaborated with writers, researchers, marketers, and agency partners to deliver the end-to-end campaign. I also directed my team in producing companion assets — including a PDF version, social graphics, event flyers, and custom chapter illustrations.

We designed a scrollable, chapter-based microsite to let users explore data on their terms — with animated charts and interactive highlights to simplify complex findings. I worked closely with our dev agency to ensure the site was scalable, and I equipped internal teams with the tools to extend the report across channels and campaigns.

The Result

• Cited frequently by external thought leaders and presenters at major industry events — increasing Sonatype’s visibility and authority
• Received strong praise across the company and the industry, including from the CTO, CMO, and VP of Data
• Content was easier to access, reference, and share — a key shift from previous years
• The broader campaign helped boost awareness of Sonatype’s data leadership, with an estimated 20% increase in stakeholder engagement and visibility

This wasn’t just a report redesign — it was a shift in how Sonatype shows up as a thought leader. By turning our data into a living, accessible experience, we created something more discoverable, shareable, and valuable to the people who needed it most. And by treating the report as a campaign — not a one-off asset — we extended its life, reach, and strategic impact.